TM has returned as the Liga Malaysia sponsor, this time for three full years.
The sponsorship would be through their subsidiary TM Multimedia (TMM).
According to a statement released to the press, TM would be the main sponsor of the Liga Malaysia, and the joint sponsor for the Liga Super, Piala FA, Liga Premier and Challenge Cup.
TM would also become the main sponsor of the Piala Malaysia, hence the rebranding of the prestigious cup to ‘TM Piala Malaysia’.
Aside from being the title sponsor for the Liga Malaysia, TM would also hold the exclusive rights to all broadcasting rights and mobile streaming rights for the Piala Sumbangsih, Liga Super, Liga Premier, Piala FA and Piala Malaysia, with the content shown on their very own unifi TV.
The statement didn’t mention the value of the sponsorship but did include special access to unifi TV for those intending to stream the Liga Malaysia matches.